Kriti made her acting debut opposite Mahesh Babu in the Telugu psychological thriller 1: Nenokkadine (2014). The same year she made her Hindi debut opposite Tiger Shroff in Sabbir Khan's Heropanti. The film won her the Filmfare Award for Best Female Debut and the IIFA Award for Star Debut of the Year – Female. She next appeared in the Telugu film Dohchay (2015) and Rohit Shetty's Dilwale (2015) with Shah Rukh Khan, Kajol and Varun Dhawan.
She won praise for playing the free-spirited Bitti in the small-town comedy Bareilly Ki Barfi (2017). After that she starred in a run of commercial films:
In Mimi (2021), Kriti played a young dancer from Rajasthan who becomes a surrogate mother. The film was released on Netflix and JioCinema. For this role she won the Filmfare Award for Best Actress and the National Film Award for Best Actress at the 69th National Film Awards, which she shared with Alia Bhatt. Other films from this period:
In 2024 she played a humanoid robot in the hit romantic comedy Teri Baaton Mein Aisa Uljha Jiya with Shahid Kapoor. She also co-starred with Tabu and Kareena Kapoor in the heist comedy Crew. She made her debut as a producer with the Netflix thriller Do Patti (2024), co-starring Kajol, under her own banner, Blue Butterfly Films.
She starred opposite Dhanush in Aanand L. Rai's Tere Ishk Mein (2025), which won her the Zee Cine Award for Best Actress (Female) in March 2026. Homi Adajania's Cocktail 2, co-starring Shahid Kapoor and Rashmika Mandanna, was released on 19 June 2026.
Kriti launched the clothing line Ms. Taken (2016) and co-founded the fitness platform The Tribe (2022). In 2023 she co-founded the skincare brand Hyphen, which became one of India's fastest-growing beauty brands.
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